CLIP is a training and coaching consultancy service with an emphasis on creativity, flexibility and commitment.
For the naming of the company and its brand design, we drew inspiration from the multiple possibilities offered by the humble paper clip. Apart from being a functional object, it invites us to play with its forms and discover new uses.
We designed an exclusive typeface for the logo, applying a refreshing palette of contrasting colours. As a result, CLIP’s company values are reflected in all its corporate communications.
11 July, 2016